Legal Pads
People who write on legal pads
- Jerry Seinfeld
- Obama
- Maya Angelou
- Many others
No one seems to know why they are yellow
- Originated from Ampad / Thomas Holley
- A great “selling sawdust” story—he took the leftover paper and made them into pads
Product Idea
Explain ways to use a legal pad for your writing
Benefits vs typing
- First drafts similar to the famous people
Benefits vs using other types of notebooks
- Other types of notebooks are too “precious”
- Subtle contrast of the lines against yellow is less intrusive
- Easily findable
Benefits vs post-it notes
- Less scattered for those of us who are easily distracted and overwhelmed, enforces chronology
- Drawing like Peter Draws
Stationery accompaniments
- Obama uses Uniball Vision Elite (doesn’t smudge)
- Jerry Seinfeld uses bic pens
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