Legal Pads

People who write on legal pads

• Jerry Seinfeld
• Obama
• Maya Angelou
• Many others

No one seems to know why they are yellow

• Originated from Ampad / Thomas Holley
  • A great “selling sawdust” story—he took the leftover paper and made them into pads

Product Idea

Explain ways to use a legal pad for your writing

Benefits vs typing

• First drafts similar to the famous people

Benefits vs using other types of notebooks

• Other types of notebooks are too “precious”
• Subtle contrast of the lines against yellow is less intrusive
• Easily findable

Benefits vs post-it notes

• Less scattered for those of us who are easily distracted and overwhelmed, enforces chronology
• Drawing like Peter Draws

Stationery accompaniments

• Obama uses Uniball Vision Elite (doesn’t smudge)
• Jerry Seinfeld uses bic pens