Kevon Cheung's Build In Public Bootcamp

The Money Slide

Key visual insight from the bootcamp

Nuanced Key Points

• Treat everything you build like a startup - validate ideas with 10 people first
• Be in the RIGHT crowd, it’s not necessarily Twitter
• First batch of audience are partners, not customers
• Content breakdowns:
  • 40% building in public
  • 20% wisdom
  • 20% support other people
  • 20% personality
• People DON’T want learning in public! People want BUILD in public.

Questions for Kevon

• What do you if you have multiple ideas/ workstreams?
  • Aim for the same audience
  • Use separate waitlists
  • What IS confusing is that people have different businesses serving different audiences - much harder to build a strong audience
• What about people like @visakan who post all the time?
  • Different strategies work for different people, but Kevon believes and lives his strategy that he has shared with us here.

Art of Presenting

• Kevon got everyone to dance in the beginning like in the Groot gif, great way to pump crowd energy

Bhavani’s Awesome Twitter Thread

https://twitter.com/BhavaniRavi_/status/1574778567074152448

What to do and what not to do

What not to do

• Wisdom bombs don’t work b/c they rely on credibility
• Random stuff
• Stop posting about your niche!

What to do

• Show your work b/c it’s unique to you, always fresh, mini-trust building point, always works regardless of algos
• Spiky point of view
• Ask genuine questions (don’t fish for engagement!)
  • Only ask questions if you are actually going to implement the feedback in your work
• 2 tweets a weekday scheduled is enough
• Take async-ly good care of the 1 person who shows up on your tweets
• Invite to help 3 people for free