Pre-sale on Gumroad
- Write copy not content, copy successful gumroad products of a similar category
- Generate a placeholder PDF with a deadline as a product to be sold
- Set price as %X or pay as you want
- Post on kind, small communities
Writing
- Brain dump everything onto 1 Google Doc
- Pretend like you are writing to 1 ideal reader
- Google Doc is also great b/c there’s offline access, easy commenting system, version control
Formatting
- Follow Daniel Vassallo’s advice
- Use Page Sizer Add-On to make the page 6” x 9”
- Blurb.com uses 6” x 9” for printed copies too
Structuring
- Create Table of Contents with sections, move brain dumps to each section
- Refer to a published book you admire to see what sections you need
- If the ideas require a certain logical order, group similar ideas, place each idea onto a post-it note (or use Miro) and arrange them
- Remove any points that do not add to the content, save the points into a separate Google Doc just in case
- Use Acknowledge, Compare, Reframe Framework for the introduction
- At this point, seek feedback from friends to see if the structure makes sense
Write Some More
- Start cranking out words, working one section at a time
- Add a visual analogy to each point if possible
- Periodically check if I am following Simone Silverstein’s One-Pager writing guide
Editing
- If desired, change the way links appear using Link Style Add-On
- Review using Pro Writing Aid
- Save as a PDF
- Read draft on an iPhone
Gumroad
- TBH I had a bit of issue with this last part! Theoretically customers should get an email with a button that links them to the content, but for some reason mine didn’t appear. So I resent another email with a Dropbox link.