Speaker: Rachel Cai, Wes Kao
- Workshop: glimpse of the program, prepare for final step of the course
- Hundreds of applications narrowed down to ~55 participants
- Don't pick a topic you're tired of!
- Maven's landing page already takes into consideration what it takes for a user to convert
- Access to marketing coaches as thought partners for positioning the course
- Most of Maven's coursework is based on brainstorming activities
- Christin's answers
- Outside-in
- Relationship between Buddhism and neuroscience
- "Practical" mindfulness - how to integrate into daily life
- Neuroscience 101 for the average person - how to improve their life based on the latest scientific understanding
- Inside-out
- Application of Buddhism to modern life
- How to live an unburdened life
- Overlap: Practical mindfulness with neuroscience support
Narrowing your scope
- First thought he was going to do a beginner's class on crypto, and then his survey revealed that his audience are intermediate/advanced students
Most people have MULTIPLE courses IN THEM—DO NOT overwhelm the student.
- Use juicy verbs like below
- Chunk out different sections and students want artifacts after the course ends
- We will spend 1 week on this topic in Maven accelerator
DO NOT have a leave with "better understanding of"...
- Customized plan on how to improve relationships, accountability plan
Additional info/pointers from Mickey:
- Top of survey, have no more than 2 paragraphs on:
- Topic (just 1 unified) - explicitly phrase as the number 1 reason why a student will seek out a course of this nature
- Takeaways for student (explicit outcomes)
- Credentials
- Price point (be explicit and base it on pricing of similar courses offered)
- Do not ask a question about whether a student is willing to pay this price point, it will not generate useful information
- Offer scholarship (e.g. 25% off) for completing survey
- Ask just 1-2 questions on what the student wants to learn, on one unified topic
- Offer link to landing page with more info after survey completion (to shorten the funnel to survey)