- People who write on legal pads
- Jerry Seinfeld
- Obama
- Maya Angelou
- Many others
- No one seems to know why they are yellow
- Originated from Ampad / Thomas Holley
- A great “selling sawdust” story—he took the leftover paper and made them into pads
- Product Idea
- Explain ways to use a legal pad for your writing
- Benefits vs typing
- First drafts similar to the famous people
- Benefits vs using other types of notebooks
- Other types of notebooks are too “precious”
- Subtle contrast of the lines against yellow is less intrusive
- Easily findable
- Benefits vs post-it notes
- Less scattered for those of us who are easily distracted and overwhelmed, enforces chronology
- Drawing like Peter Draws
- Stationery accompaniments
- Obama uses Uniball Vision Elite (doesn’t smudge)
- Jerry Seinfeld uses bic pens
