Created

Nov 23, 2022 11:00 AM

Tags

• People who write on legal pads
• Jerry Seinfeld
• Obama
• Maya Angelou
• Many others
• No one seems to know why they are yellow
• Originated from Ampad / Thomas Holley
• A great “selling sawdust” story—he took the leftover paper and made them into pads

• Product Idea
• Explain ways to use a legal pad for your writing
• Benefits vs typing
• First drafts similar to the famous people
• Benefits vs using other types of notebooks
• Other types of notebooks are too “precious”
• Subtle contrast of the lines against yellow is less intrusive
• Easily findable
• Benefits vs post-it notes
• Less scattered for those of us who are easily distracted and overwhelmed, enforces chronology
• Drawing like Peter Draws
• Stationery accompaniments
• Obama uses Uniball Vision Elite (doesn’t smudge)
• Jerry Seinfeld uses bic pens