Maven: How to Validate Your Course Idea
πŸ›οΈ

Maven: How to Validate Your Course Idea

Speaker: Rachel Cai, Wes Kao

  • Workshop: glimpse of the program, prepare for final step of the course
  • Hundreds of applications narrowed down to ~55 participants

image
image
image

image

image

image

image

  • Don't pick a topic you're tired of!
image

  • Maven's landing page already takes into consideration what it takes for a user to convert
  • Access to marketing coaches as thought partners for positioning the course

image
  • Most of Maven's coursework is based on brainstorming activities

image
image
  • Christin's answers
    • Outside-in
      • Relationship between Buddhism and neuroscience
      • "Practical" mindfulness - how to integrate into daily life
      • Neuroscience 101 for the average person - how to improve their life based on the latest scientific understanding
    • Inside-out
      • Application of Buddhism to modern life
      • How to live an unburdened life

  • Overlap: Practical mindfulness with neuroscience support

Narrowing your scope

image

  • First thought he was going to do a beginner's class on crypto, and then his survey revealed that his audience are intermediate/advanced students

image

image

⚠️

Most people have MULTIPLE courses IN THEMβ€”DO NOT overwhelm the student.

image

image

image

image

image

image
image
  • Use juicy verbs like below
image

image
  • Chunk out different sections and students want artifacts after the course ends
  • We will spend 1 week on this topic in Maven accelerator

image

image
⚠️

DO NOT have a leave with "better understanding of"...

  • Customized plan on how to improve relationships, accountability plan

image

image
image
image

Additional info/pointers from Mickey:

  • Top of survey, have no more than 2 paragraphs on:
    • Topic (just 1 unified) - explicitly phrase as the number 1 reason why a student will seek out a course of this nature
    • Takeaways for student (explicit outcomes)
    • Credentials
    • Price point (be explicit and base it on pricing of similar courses offered)
      • Do not ask a question about whether a student is willing to pay this price point, it will not generate useful information
      • Offer scholarship (e.g. 25% off) for completing survey
  • Ask just 1-2 questions on what the student wants to learn, on one unified topic
  • Offer link to landing page with more info after survey completion (to shorten the funnel to survey)

πŸ“£

If you like these notes, go to https://christinchong.com for more notes & essays ❀️‍πŸ”₯ You can support my notetaking efforts by any of the following: πŸ—žοΈ Subscribe to my newsletter 🐦 Follow and DM me on Twitter πŸ‘©πŸ»β€πŸ’» Schedule a chat ❀️‍πŸ”₯ Sign up for the Compassion Accelerator community 🍡 Try honeyritual tea (use CHRISTINSFRIEND10 for 10% off)